Crypto’s “Secret Weapon”: How VeChain’s VeBetter Is Building the Web3 Economy

Earn crypto for doing good. VeBetter is turning everyday actions into real rewards, ushering in the Web3 revolution.

Apr 14, 2025

Imagine it’s the early 2000s and you’re hearing about this mysterious thing called ”the internet” that's about to transform everything… from media to commerce to communication.

Today, blockchain and Web3 are at a similar inflection point, poised to transform how we create and exchange value.

At the forefront of this revolution is VeBetter, an initiative from VeChain that’s leveraging blockchain’s “secret weapon” – tokenization – to build a new Web3 economy centered on sustainability and social good.

Let’s break down how blockchain’s evolution mirrors the internet’s disruption, and then let’s dive into VeChain’s visionary “Web3 for Better” approach, exploring how VeChain’s VeBetter ecosystem and ts innovative X-to-Earn model let anyone earn real crypto by doing good in the real world.

Web2 vs. Web3 – Information Economy vs. Value Economy

To understand where we’re headed, let’s clarify where we’ve been.

In simple terms, Web2 (today’s internet) is the “read/write” era of centralized platforms. Users create content or data and the big tech providers who own and control that data capture virtually all the value.

We get social networks and convenient services, sure, but the value we create ends up benefiting the platforms more than ourselves.Web3, on the other hand, is the “read/write/own” era – often called the “Internet of Value”. In Web3, users can finally own their data and digital assets, trading value directly without the use of middlemen.

Key differences at a glance:

Web2: Data is hosted by companies, value is captured by platforms. Users are users, not owners.
Web3: Data is decentralized, value is owned by the user. Users can be owners, stakeholders, and creators in the network.

Tokenization Explained: Turning Actions into Assets

So what is this “tokenization economy” everyone’s buzzing about?

In essence, tokenization is taking real-world assets or contributions and representing them as digital tokens on a blockchain.

Those tokens can be:

a unit of cryptocurrency
a share in a community
a reward for an action

If the internet made information abundant, blockchain makes value exchange as seamless as information exchange.

And the implications of this are huge.

Entire markets worth trillions are poised for transformation through tokenization and blockchain-based sustainability, much like how the internet revolutionized the global economy.

Tokenization assigns value to actions or assets that aren’t easily monetized today, like cutting carbon emissions or engaging with a brand. These are turned into secure, tradable tokens on the blockchain. This unlocks “positive externalities” often ignored by traditional markets.

For example, taking the train instead of driving could earn you a token for helping the environment. In fact, a recent Boston Consulting Group (BCG) survey of ~19,000 consumers found that 16% ranked sustainability among the top-three factors in their recent purchase decisions. Even more said they’d choose greener options if additional incentives or needs were met.

In other words, people care about sustainable actions – and incentives could tip the scales for even more people.

By tokenizing things like carbon credits or volunteer hours, Web3 brings hidden value into the economy and rewards contributors. This is where tokenization really shines… it lets us assign real economic value to pro-social and pro-environment actions.

And that brings us to VeChain’s role in making this real.

Earn Crypto by Doing Good (VeChain’s X-to-Earn Model in Action)

VeBetter is VeChain’s community-driven initiative that rewards real-world positive actions using blockchain. It’s built on an “X-to-Earn” model – where X could be anything beneficial, like recycling or using public transit.

By combining gamification with crypto incentives, VeBetter turns everyday eco-friendly or socially positive choices into tokenized rewards. For example, taking the train instead of driving could earn you crypto.

The platform enables businesses, communities, and governments to track and reward actions via decentralized applications (dApps).

Crucially, VeBetter introduces new cryptocurrencies to facilitate this ecosystem. Alongside VeChain’s native $VET (value token) and $VTHO (gas token), VeBetter has its own incentive and governance tokens:

$B3TR (pronounced "Better"). This is the crypto token distributed for rewards. Think of
B3TR as the fuel of the X-to-Earn model – users do an action and earn B3TR.
$VOT3 (pronounced “Vote”). This is the governance token of VeBetter. Users who hold
VOT3 can vote on proposals, decide which sustainability projects to support, and
generally steer the direction of the VeBetter ecosystem. Every VOT3 is backed 1:1 by
B3TR (meaning you can swap B3TR for VOT3 and vice versa).

By blending these tokens with VeChain’s existing two-token economics, VeBetter creates a holistic tokenized economy.

For instance, as more people use VeBetter dApps and earn B3TR, they’ll be making transactions on VeChain (which uses $VTHO for gas). More usage means more VTHO burned and more demand for $VET (since VET generates VTHO and represents a user’s stake in the overall network). In this way, VeBetter drives activity that benefits the entire VeChain ecosystem.

So let’s say you recycle a bottle and earn crypto through VeBetter… not only do you get a reward, you’re also boosting the value of the VeChain network that underpins it.

Everyone wins – you, the platform, and society.

In X-to-Earn, “X” Can Be Any Measurable Action

The beauty of X-to-Earn is its flexibility, where “X” just means any kind of action. Someexamples from the current VeBetter ecosystem:

Mugshot – rewards you for drinking coffee or tea from a reusable mug.
SolarWise – rewards you for owning a stake in solar panels.
Cleanify – rewards you for picking up litter in your community.
ST3PR – rewards you for walking instead of driving.
EatGreen – rewards you for eating low-carbon-footprint meals.

From the user’s perspective, VeBetter turns doing good into a game – one you actually get paid to play. And by earning crypto for positive actions, users feel a sense of achievement and can see a tangible benefit.

Furthermore, because VeBetter’s token economy is designed around real-world actions and impacts, rewards reflect tangible actions instead of the typical market speculation found elsewhere in crypto.

And, because it’s all on blockchain, there’s trust and transparency. Users know the rules are fair, and sponsors (like companies running sustainability campaigns) know the data isn’t being faked.

Blockchain provides an immutable record of those good deeds.

Doing Actions for Community and Ownership

Just as importantly, VeBetter builds community and creates ownership.

Participants aren’t just completing isolated tasks; they’re actively contributing to a powerful, global movement.

They can vote on which initiatives should get funded next or which “X-to-Earn” idea to prioritize.

This sense of belonging and influence is something traditional loyalty programs or corporate

initiatives don’t typically have.

And, with Web3, the users themselves are stakeholders. VeChain’s approach explicitly aims to“put more power in [people’s] hands to make impactful, informed decisions” for sustainability.

Empowering Users and Redefining Value Creation

The bigger picture here is that VeBetter and VeChain are pioneering a model where users are truly empowered in the economy.It flips the script from the Web2 era. Instead of users being product-tested on (or being the product, as the adage goes), they become owners, contributors, and beneficiaries of the platform’s growth.

VeChain’s governance ethos explicitly states that individuals should be stakeholders alongside corporations and governments. This is a radical shift from both traditional corporate structures and even many early crypto projects.

It’s not about one company using blockchain as a buzzword; it’s about a community using blockchain to organize and create value together.

And VeChain isn’t alone in this… across the blockchain space, there’s growing interest in Real World Asset (RWA) tokenization and social impact tokens. But VeChain, with VeBetter, has a first-mover advantage by already deploying a working platform utilizing these concepts.

It’s no longer just theory in a whitepaper – users are testing, earning, and voting as we speak in the VeBetter ecosystem.

Join the Web3 for Better Economy

The transition from Web2 to Web3 – from the old internet to the new blockchain-powered “Internet of Value” – is underway, and it’s projects like VeChain’s VeBetter that illuminate the path forward.

It’s a vision of an economy where technology empowers rather than exploits, where value is both created by the many and benefits the many.

Blockchain, often misunderstood or dismissed as just crypto coins, emerges here with its ability for tokenization as a “secret weapon” for positive change – a tool to align incentives in ways previously impossible.

As we stand on the cusp of this new era, the invitation is open to everyone:

Become a stakeholder in the Web3 economy.

Whether you’re a casual, crypto-curious individual or someone who is passionate about sustainability, VeBetter offers a tangible way to get involved.

You can earn $VET, $VTHO, $B3TR tokens not by speculating, but by making real contributions – be it reducing your carbon footprint, participating in cleanup programs, or by using various Web3 apps that measure your daily impact.

It’s easy to start: